top of page


How I Think

Selected Experience


Institute for unLearning

8.2014 - present


Facilitator in leadership development, executive intervention, and brand development.

Working Writer, Denver, CO

5.2014 - present


Currently in edits with my first book, a memoir of my travels and adventures in Africa.


  • Private tutoring English grammar 

  • Copy edit for a small roster of writers

  • Writer at Colorado Writing School with Rachel Weaver, (author of Point of Direction, MFA Fiction, Naropa University, Adjunct Professor, Regis University, Lighthouse, University of Denver)

  • Writer at Lighthouse Writers Workshop, Denver, CO


3rd Culture Creative Ltd., Dar es Salaam, TZ                  

2.2012 – 1.2014


Managing Director/Director of Strategy

  • Founded as owner/operator, class A venture for strategic marketing company in Dar es Salaam, Tanzania

  • Conceived and built 5 year business plan and financial model focusing on SME brand positioning and competitive analysis in the Dar area primarily in lifestyle sector

  • Built extensive lifestyle client list; signed first international client in January 2013

    • Results:  Company initiated business plan modeling, brand strategies and introducing culturally integrated formats to SME companies allowing them to offer distinct value propositions in their market sectors

  • Special assignment embedded with home furnishings client during implementation of brand strategy and new showrooms in Dar

    • Results: Store opening in September 2013 with fully functioning POS system, merchandising on five floors, the first of its kind in Tanzania


Engage Group Africa, Dar es Salaam, TZ

5.2013 – 1.2014


Senior Facilitator                                                                            

  • Developed training programs for companies’ in-house trainings that culminate in workshops with curriculum workbooks that are ILM (International Leadership Management) approved.

  • Conducted multi-level workshops and facilitate groups from 5 – 50 in the following areas: Communications, Sales and Selling Skills, Negotiation Skills, Leadership Development, Project Management.



ALOSCO Group, Dar es Salaam, TZ                                 

8.2011 – 12.2011


Director of Marketing

  • Created brand platform and marketing strategy for 5 store home furnishings company; operated $1MM budget and oversight of three staff members, all agency and sub-contractor relationships

    • Results: company had its first operating roadmap for all institutions and organizations working with the brand

    • Introduced stores strategy to re-align store message allocation to Good Better Best

    • Opened 3 new stores in 4 months

  • Developed Go to Market capabilities, market research and brand forecasts to introduce Landmark Group to the Tanzanian retail market. Presented findings and recommendations to their Board of Directors and senior team

    • Results: Landmark agreed to partner with ALOSCO to build Dar’s first full-concept mall scheduled opening in June 2013

  • Developed trend forecast and built media plans based on their introduction

    • Results: company had its first trends and 12-month media plan with which to assist in the construction of the business plan

  • Created forecasting budget

    • Results: company had its first forecasting budget with which to assist in the construction of the business plan and targeted advertising

  • Built in-house advertising agency processes

    • Results: company had its first department process map with which to assist in hours allocation and budget allotments for departments using the graphic design and marketing

  • Developed relationships with media organizations while introducing new advertising formats

    • Results: reduced advertising costs by 40% overall through high frequency buys and long range planning of special format advertising and launched integrated advertising plans that resulted in 32% lift during promotions



ID Branding, Portland OR                                                  

7.2005 – 7.2009


Account Director

  • Directed and oversaw the research and subsequent build out of Microsoft Mobility’s RSP training site. Microsoft’s goal with the re-branding of the site was to encourage more frequent and comprehensive engagements with their RSPs.

    • Results: use of training tools went up 72% in 3 months.

  • Directed and produced RightNow Technologies’ new website. The site re-design created a swifter pipe for lead generation and conversion.

    • Results: segmented leads and tailored connection to sales teams, time to conversion decreased by 4-6 months.  Solving client challenges creatively led to 45% increase for software investments.

  • Directed market research for Sisters of Mercy Health System.

    • Results: Directed re-positioning in the mission-based healthcare space. Increased awareness of Mercy’s new care model intended to transform the healthcare experience for its customers. Market share increase anticipated at over 15% in the first 3 years.

  • Developed TriMet’s  2nd phase brand identity roll-out.

    • Results: increased choice ridership by 60% with the Daydream campaign. 


Barneys New York, New York, NY                                    

1996 – 2002


Vice President, Marketing

  • Lead and drove inspiration, strategy and creativity for Barneys New York brand. Managed partnerships with top global designers.

    • Results: Created single largest vendor ad contract at Barneys New York with Marc Jacobs campaign. $1.2 million contribution annually. Contract and ad campaign became the model for other large vendors.

  • Built and leveraged new revenue stream for Barneys New York through cooperative advertising and marketing plans. Negotiated large vendor contracts for percentage of seasonal buys.

    • Results: $7MM annual coop sales in 2 years from initial program totaling $77,000.

  • Developed and produced website. [not-e-commerce enabled]

    • Results: named Best Website of 2000 at the Annual Interactive Awards. Reported directly to Board of Directors on business models and site designs utilizing new technology and operating software, with 50,000 hits per month were double the goal for the project.


Federated Department Stores, Inc., New York, NY          

1994 – 1996


Manager, Federated Marketing Services

  • Organized and instituted Federated’s philanthropy program.

    • Results: over 65,000 volunteer hours from 600 employees in 9 months. Partners In Time program included researching and organizing volunteer events.

  • Designed and managed 500 vendor showcases in New Vendor Fair. Deliverables included solicitation to trade media, marketing kit, and press coverage.

    • Results: increased Federated’s merchandise matrix by 50 new vendors.

  • Executed strategic corporate communications plans and publicity programs for corporate leadership exposure.

    • Results: created brand credibility and desirability through national media coverage during Macy’s acquisition by Federated. Maximized publicity exposure for senior executive messaging.


R.H. Macy & Co., Inc., New York, NY                               

1992 – 1994


Director, Marketing                   

  • Established TV Macy’s. Responsible for a $2MM budget, securing cable distribution partner, Home Shopping Network and Cablevision.

    • Results: large cable trade show presence, program prototypes, press conferences and print ad campaigns.

  • Developed communications programs and protocol initiatives to drive brand awareness that contributed to $2 billion increased value in Macy’s as part of bankruptcy re-engineering.                   

    • Results: road shows, digital presentations, fashion shows, annual review publication.

  • Re-launched key Macy’s private brands to media with PR materials and events.

    • Results: Tools of the Trade/I.N.C./Aeropostale/Charter Club

Tri-Modal Thinking:
Conceptual, Analytical, Social
(Emergenetics Model)

I empathize with other ways of thinking. I can understand nearly anyone. I am often a catalyst and facilitator in a group and help promote understanding among the team members.


I have a preference for Conceptual thinking suggesting theoretical, unusual, and visionary thought processes. I use Analytical thinking to translate my ideas into terms everyone understands.


A leader, I value theoretical thinking, am generally easy going, and like to keep everyone informed. I’m not afraid to ask tough questions. I forge strong alliances, and excel at teambuilding and mentoring. 

What I Create


      Strategic Market Planning  Brand Identities
Omni Channel Campaigns
Social Media Modeling


Brand Platforms

Brand Architectures

Brand Personae/Heuristics

Naming/Nomenclature Strategies

Competitive Landscape Modeling

Sector analysis/Audience Overlays

Marketing/Media Plans

User Experience Development

Account Management

Budget Development

  • University of Arizona, Tucson, AZ                                                      Master of Fine Arts

  • Brigham Young University, Provo, UT                                                Bachelor of Arts

  • Jakarta International School, Jakarta, Indonesia                               High School Diploma


More Studies
  • Return To Center, Portland, OR                                                         Living Systems Sustainability Certification

  • Center for Sacred Leadership, Portland OR                                     Leadership Coaching Certification

  • Portland University,  Portland OR                                                      Classical Voice 


vinyasa yoga, opera, birding, garden landscaping, water gardens, rituals, third culture kids,

books, more books, the great outdoors, architecture, chaos theory, whole systems learning, films, the great american public, more books, my dogs Petunia, Gracie, and Esma. 

bottom of page